It value lies with executive and the ability to use this strategic management tool in effectively managing the enterprise. Newman firstly revealed the importance and the nature of strategy in 1951. They emphasized that different strategy processes can be seen in different businesses and so developing strategy cannot be seen as an easy mechanism design. If it is necessary, it will direct military, political, economic and moral powers in a coherence.Creative Commons Attribution 4.0 International LicenseNowadays, organizational structures of businesses change are based on identified strategies. Culture is the power which connects the business. The target of strategic management is to think organizations with the variables and to make the administrative decisions the potential environmental changes. This close link between strategy and plan causes the proliferation of strategic manners of rule in today’s modern management practices.Key facts of strategic management strategies include the plan of making actions, methods, tactics, vision and aims real on the way of actions to be taken. Organizations which base upon the strategic management throughout the whole process can make logical decisions, and, in this way, they can gain an advantage in a fierce competition environment.It is very hard to successfully implement strategic management and planning in public enterprises as they are in the private sector. and Dinçer, 1998, p.27-30).The presence of the bureaucratic culture, which aims at protecting its own social, income and status interests before the needs of citizens, and which sees the change and innovations as a threat for status quo, is one of the most important obstacles.There are so many definitions of strategy. Thus, strategic management helps the struggle against these problems.Forming a strategy is the responsibility of top management of business. Considering this aspect, we are analyzing the internal and external environment, according to these analyzes identify organizational aspect with long termed perspective, for achieving stated aims we formulate necessary works and techniques. These selections guarantee existing and developing of the business such as a living being (Çınar, 2010, p.1).Strategic management has five fundamental processes, which we have discussed in detail in this study.
Strategic management makes the future planning of the business by using both of these concepts as well.By determining a strategy, organizations also determine a way in accordance with the change in the evolution era, and they also decide new goals within this way. Those are top management values, environment, and sources.
In business, primary strategies and strategist are needed to make real policies that have the characteristics of aim.
Before anything else, it enables evaluating the environment and guessing the future. The important thing within the strategic management is not repeating the successes in the past but coping with unexpected situations and environmental problems (Güçlü, 2003, p.82). That is why environmental analyzes have such a great importance in the strategic management process.The strategy concept as well as being a current concept in the defense area, it has been used in management for a very long time.
Strategic management not only enables organizations to effectively compete in a competitive environment but it also helps them make sense of the future.Strategy paves the way showing decisions that are going to be effect long term performance and policy. This may not be a visible and known future. The mission is the statement of goal oriented duty and stability which is intended to be reached in future. Strategies, by gathering available numeral opportunities, produce strategies which are going to realize those policies. That part includes preparation of long-termed aims, goals and priorities of strategic management operating budget, making resource allocation according to these priorities and, in the end, accountability (Mediha Yalcin, 2015). In the 1980s, the subject being talked about has become focusing from planning to strategic planning. The Importance And Value Of Strategic Management. This concept that has started to be used in social sciences after the 1970s means sending, directing, transmission and guiding (Güçlü, 2003, p.66).
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